New Single: iamamiwhoami, “John”

More art piece than music (though the music is quite interesting, in a good way), iamamiwhoami continues to make statements with their music videos. Their point of view is often hard to grasp, and sometimes it’s not meant to be. The landscape scenes are tremendously beautiful in a utopian regard, and the design of the sets are interesting in a way that both compliments the music and also defies it as a different point of view altogether.

Knowing iamamiwhoami’s history helps to understand this point of view. Check out the following videos :one, two, three, to get a quick rundown of their more successful pieces. They sometimes exceed what would be normally termed as “highbrow” in New York Magazine, but to fault them for trying something different in a landscape of pop artists that seem like basic templates gone boring is to shortchange them the equally regarded “brilliant” title as well. Just give it a minute.

Fans of Bjork will appreciate it’s alternative take on sound, and unique danceability. It takes a few moments to get it, but the payoff once you do is well worth it.

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